The Science of Influence – Kevin Hogan (book)
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link to e-book: http://www.mediafire.com/?d5b8b5l8157yio8
I‘d like to discuss how we can apply scientific knowledge about human psychology towards getting more minds interested in our point of view. I’m currently reading this book and I find it very relevant to this topic so I’d suggest we start here.
An interesting subject for sure. Another well known pop-psychology book that deals with related books is “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell. As to illustrate one of the examples in this book by making things easier for people will increase your success; since the membership application form has been available online we have recieved as many membership applications in 2 months as I believe we had in the last year or so.But, as we are not pushing a belief or faith, we should also be critically looking not just on how we say things but what we say as well. “Irrationality” by Stuart Sutherland is a good read on this subject. I’ve downloaded the book but don’t have an e-reader so don’t know if I’ll get chance to read it, laptop screens are painful to read text from over a long period of time.
This article from last April’s Socialist Standard discusses some of these issues:http://www.worldsocialism.org/spgb/socialist-standard/2010s/2011/no-1280-april-2011/brief-history-public-relations
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