State of the Party
- This topic has 22 replies, 5 voices, and was last updated 3 years ago by
.
-
Posts
-
There were over 200 hits directly to the landing pages that were not link-throughs from another web page, ie, they could only have come from the QR code on the leaflet. As there were 5.5k leaflets distributed this gives a ratio of about 1:25.
Cheers for that extra information. It makes things clearer
From previous leafleting, the response is definitely a positive improvement in obtaining a follow-up.
I think you have also suggested that we create a sticker campaign featuring the QR code as another step forward.
A sticker with an attractive logo and an appealing slogan accompanying the QR bringing people to a new designed landing page also has the makings of a success.
Every member should be automatically provided with a stock of those stickers, once they become available and also have them included in the free 3-issue offer and prospective new members enquiry pack.
Who says I’m always doom and gloom?
On your other question, just checked with the leaflets I collected at the Oxford event. The 4 Trotskyist group’s leaflets all had a QR on them but it took you to the home page of their website. The only leaflet that didn’t was the Green Party’s, maybe because it was on crappy recycled paper on which a QR wouldn’t have worked properly or because they want to turn the clock back to the days of small-scale capitalism. At least their leaflet was printed and not done on a roneo machine like 50 years ago. We probably need to explain, Alan, to most of our members what a stencil was.
To be fair, 1:25 isn’t a bad conversion ratio – especially considering that the poor passers by at COP were probably bombarded on all sides by Marxist leaflets!
I’d be interested to hear if there was anything that people felt made us stand out from the other parties’ there? Obviously the SPGB has quite different ideas than the other leftist parties at COP, but that might not be apparent to most!
The pitch we had was in the city centre near George Square, because Glasgow members advised us that was the best place to be. There were events and the odd march in the city centre but no other organisations giving out leaflets so we had the run of it to ourselves. If there were left groups there they might have been hanging round outside the conference zone, or else maybe Sauchiehall Street two miles away.
Ah, that’s not bad – from the images I’d seen of Glasgow over COP26, it looked to be awash with all sorts of different groups and protests, all vying for attention!
- You must be logged in to reply to this topic.