I just watched the Green party election broadcast last night, reported here
http://www.theguardian.com/politics/2015/apr/08/pop-goes-the-election-green-party-compose-outdated-boyband-parody
http://www.bbc.co.uk/news/blogs-trending-32222877
and thought they played to their strengths
- young membership
- young supporters
- sense of humour and a light-hearted take
- outsider status
- minor party status
- female leader
and the other parties weaknesses
- consensus on big issues
- demographically similar leaders
- professional politicans
- pandering to Ukip
It grabbed attention and generated discussion. Some critics say it was too trivial but when Labour can broadcast a PEB with the actor Martin Freeman emoting instead of Ed Milliband, and ITV dismally profile the major party leaders personal and family lives, I think it perfectly acceptable for the Greens. Very good.