Media musings

It is easy to despair at endless streams of workers leaving their newsagents in the morning clutching the Sun or the Daily Star, knowing the news they will be reading during their lunch break will be that regarding the love life of a soap star, instead of a piece on US foreign policy or the situation in Israel. A recent issue of the Sun carried a full page photograph of David Beckham’s injured foot and readers were asked to put their hand on the foot at 12.00 midday and pray for its speedy recovery because the English football team were so dependent upon it. Reportedly many workers did just that in the belief that a concerted countrywide focus on the injury would miraculously heal it. If things were that easy, they could have printed a photo of the Queen Mum and asked for readers to place their hands on it and pray for her resurrection.

The fact that so many workers are prepared to buy such newspapers each day reveals how big the task facing socialists is. All these workers need a real education they will never receive via the press or TV. The capitalists are wonderfully aware of this – an unenlightened working class is hardly going to pose a threat to their interests; the real threat comes from a class conscious majority, hungry for useful information, who don’t give a shit about how many hamsters Freddy Starr eats or how many women Jack-the-lad from Coronation street has bedded.

Everyday, British people are subject to the media for an estimated 4 hours every day, either via newspapers, radio or TV, so it is important for the master class that they can control and manipulate the media for their own ends. Major media corporations in Britain are enjoying a growing monopoly. Just five companies account for 85 percent of all newspaper sales, with Murdoch’s News Corporation controlling over 60 percent of newspaper circulation. As well as this it also has vast shares in Twentieth Century Fox, Harper Collins publishers, BSkyB and StarTV, which covers most of Asia and the Middle East, numerous newspapers and TV stations in Australia, Stream in Italy and Sky Perfect TV in Japan, giving it access to the minds of almost two-thirds of the global population. AOLTimeWarner – the world’s largest media company – owns CNN, 40 percent of US cable TV, 50 record labels, countless magazines, as well as being the world’s largest Internet Service Provider.

Needless to say, such media corporations and the likes of Rupert Murdoch, the right-wing media mogul, have interests that conflict with those of the workers. Thus it is in their interests that news and important issues we should know about are distorted and kept from us, or presented to us in such a way that we end up with tunnel and distorted vision, unable to make informed decisions or engage in intelligent discussion. Thus the media is very much a part of the indoctrination system, reinforcing the basic social values that ensures the survival of capitalism – passivity and sub-missiveness to authority, the virtue of greed and personal gain, lack of concern for others, fear of real or illusory enemies, a suspicion of anything outlandish or threatening to the status quo and national pride, etc.

Because people are misinformed, they are oblivious to the real nature of the system that exploits them. This then makes it easy for the media to confuse the workers by hiding real power from view. The result is – and this is intentional – is that they blame governments, their allegiance to political parties often switching overnight because of a newspaper’s slanted coverage of certain policies and social conditions. A newspaper like the Sun can make all the difference to a political party’s electoral chances. Hence Tony Blair’s visit to Australia to prostrate himself in front of Rupert Murdoch in 1997, fully aware that the Sun can run post election headlines such as “It was the Sun what won it” (which followed one Tory election victory). The fact that it is the capitalist system that is seriously faltering, creating problems governments just can’t cope with (because it is the system controlling them, not vice versa) would be too dangerous to print or report.