Letter – A pretty kettle of fish
This letter of complaint written by a very disgruntled electric kettle customer was sent to a consumer affairs television programme.
Dear Editors,
Four years ago I bought a Russell Hobbs electric kettle. I chose this one because this is a popular brand and I thought that it would be reliable and give me years of good service. It came with a 2-year guarantee, so now that it is 4 years old the company that manufactured it is not under any obligation to replace it for me.
The fault is quite trivial. It still boils the water but it has developed a leak. I looked inside the kettle and saw that there is a small nut that needs to be tightened, but it is behind the element so I can’t get at it to fix it. I took it to the registered appliance agent who told me that it cannot be fixed because the element cannot be removed. He advised me to throw it away and buy a new one. The kettle is made of stainless steel, a durable material which should last forever. If I bought a stainless steel cooking pot and boiled water in that, it would last forever, but of course, we all want a kettle because it uses less electricity to heat the water than having to put a pan on the cooker. I remember when electric kettles and electric jugs were made with parts that could be replaced, for example, elements could be replaced when they wore out.
My issue is not just, in this instance, with Russell Hobbs, but with the capitalist system which forces manufacturers of all appliances to make their goods so that they have a very short lifespan and have to be replaced every few years.
What a terrible waste of the Earth’s resources!
Shall we continue to fill up our rubbish tips with appliances that have been designed to break down after just a few years?
In a capitalist society manufacturers have to be seen to be making a profit. The only way they can do this is to make sure that we have to keep on buying their goods and replacing them on a regular basis. And to hell with using up all the Earth’s valuable resources and filling the rubbish tips with stuff that is non-biodegradable!
Until humankind changes the current exploitative system, of both workers and consumers, with one where goods are produced for use, not profit, I think that it should be illegal to manufacture anything that cannot be repaired.
Yours Faithfully,
MOGGIE GRAYSON
We have dealt comprehensively over the years with the deliberate act on the part of manufacturers to ensure that their particular commodities are made not to usefully last for a long time but to wear out in a relatively short space of time. Why are things not built or made to last? Because longevity is the enemy of profit – which is the raison d’être of capitalism.
‘In 1960 Vance Packard (certainly no socialist) wrote a book called The Waste Makers which caused a minor disturbance at its publication because it dealt with what he termed “planned obsolescence”. Packard showed how firms made shoddy goods, designed to wear out quickly so there would be a market for new ones. He wrote of radios, car parts and television sets which their designers and manufacturers knew could easily be made to last longer. There have even been instances of workers being fired because they took the time to do an excellent job, and so were not profitable’ (‘Waste and want — the insane logic of capitalism.’ World Socialist, April 1984).
Add computers, mobile phones, white goods, microwaves and electric kettles to the items that Vance Packard described.
‘There is no technical reason why solid and reliable electric and electronic appliances with easily changeable and compatible parts and able to incorporate innovations could not be produced. Industrial designers would surely love to do this but under capitalism it is the marketing department that calls the shots, as what is being produced are not simply products to be used, but commodities to be sold on a market with a view to profit’ (‘Organised Waste’, Socialist Standard, May 2011).
An update on Packard’s The Waste Makers was published in 2006: Made to break. Technology and Obsolescence in America by Giles Slade (reviewed in the Socialist Standard, October, 2009). Slade wrote:
‘Our whole economy is based on planned obsolescence and everybody who can read without moving his lips should know it by now. We make good products, we induce people to buy them, and then next year we deliberately introduce something that will make those products old fashioned, out of date, obsolete. We do that for the soundest reason: to make money’ (p. 153).
Think of the regular introduction into the market of smartphones. Older models work just as well but are eventually made unusable because the operating system becomes unable to support newer applications and support for the older models is discontinued. The same can be said of computers.
The reviewer made the point that the workers, who design and produce these items – and run capitalism on behalf of the elite class – are perfectly capable of making better quality goods and that:
‘This provoked a conflict with engineers, who knew they could make solid products that could last for years, but in the end their reluctance was overcome (they, too, are in the end only hired employees who have to do their employer’s bidding). It is also enormously wasteful as still useable products, and the material resources that went into making them, are simply thrown away’.
The solution to the problem of built-in obsolescence (and to many others) is straightforward. It’s the removal of the cost-saving, corner-cutting, ‘must keep profits as high as possible’ pressures which, by the economic laws of capitalism, all producers are subject too.
The only way to stop it? The replacement of capitalism by socialism where quality will extend to all areas of life. Why, with production directly for use, would we want to turn out stuff made not to last?
D. C.